Difference & Identity

Tour de France advert, British Eurosport (YCN)

Brief

Promote the 100th Tour de France on British Eurosport and get fans enthralled in the drama of the most important race in the history of cycling

Creative requirements

30 second TV spot

Outcome

Tagline: The art is in the detail
Concept- Using Pixels as a metaphor to represent how much detail goes into an overall picture. In this case, how much detail goes into the Tour de France
Music- The Cinematic Orchestra – To Build a Home

The outcome isn’t how I originally desired, however I feel the effects used has given a strong visual to the concept I decided upon. By doing this project, I have gained a great deal of knowledge in programmes such as Premiere Pro and After Effects. This knowledge I hope to carry into the next project which also involves moving image!

Thank you for watching!

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